Natalia Tomala
I start from business goals and user research, and design side by side with engineers and the client. That's how a 30-minute internal task dropped to 3, a travel e-commerce got its design system, and an app I built with AI reached the App Store in 5 days.
After hours
I've loved building websites since I was a kid. I started playing with HTML and CSS in middle school, back in Tumblr's heyday, and today I get to be a Product Designer, turning my passion into my job (what more could I want?!). Outside work, I have plenty of smaller and bigger hobbies…
Manga
Anime
Fashion
Video games
Mountain climbing
Gym
Cooking
Friends and get-togethers
2025–2026 · Internal tool · UX Research · Data-heavy
I designed the internal dashboard TwoContinents runs on: the tours module, where creating a tour went from 30 minutes to 3, the Financial Log for the whole company, and the attendance list guides use in the field. All of it started with interviews and watching people work.
2024–2026 · E-commerce · UX Research · Design System
As the only designer on the TwoContinents website, I started with what nobody had: product data. An audit, product analytics and surveys shaped a five-stage roadmap and a custom design system, and weekly QA reviews with the developers caught 40% more issues before production.
2025–2026 · 0→1 Product · UX Research · B2C + B2B
My own startup, with two co-founders. I owned product and design: research in waves with travellers and venue owners, four product cores in 11 months, and the decisions that cut it down to one core loop. I also built it myself with AI.
2024 · Email design · Design system · A/B testing
Marketing emails were one of GOG's main revenue channels, and they looked like a patchwork. With the lead product designer and two people from marketing, we turned them into one system, and I designed emails on top of it, including the game-themed exclusives. A/B tests showed +12% CTR and −10% unsubscribes.
Double Diamond, adjusted to how much is unknown. Most of my time goes into the first diamond: research, data and one clearly defined problem. With that in place, the second diamond moves fast, in small releases tested with users and checked against data.
Interviews, usability tests, analytics and support data before the first pixel.
User interviews · Maze · Hotjar · GA4
One clear problem, who it affects, and how we'll know it's solved.
FigJam · Miro · Journey maps
Flows and wireframes checked with developers first, then UI on a shared design system.
Figma · Design systems · Prototypes
Phased releases, QA reviews with developers and metrics from day one.
QA reviews · A/B tests · PostHog
Workshops
When I joined CodeYourBrand, the developers knew little about what Figma can do. So whenever the team met in the office, I ran a workshop, always on real examples from TWC. Later I ran them with the client too.
2025
A session with TwoContinents on the internal dashboard, after the business didn't back my first proposal.
Result: We found that my design didn't fully meet the project's original goals, so we simplified the flow before it was built and saved a lot of rework.
2025
First a presentation on why success metrics matter. Then, instead of a 2-hour lecture, a workshop with quizzes, 4–5 slides and FigJam boards with timed tasks, built on TWC, our biggest client.
Result: It ended with applause and some friendly competition, and the team defined the key metrics to implement and test next.
2026
A 2-hour workshop for the whole team, run together with Dominika, the junior designer I mentored.
Result: The team saw why everyone in the company needs to know where the product is heading, and why.
“Natalia is a shining young talent – hard working, creative, always first in line for fresh challenges. (…) When involved in projects, she seeks various angles from stakeholders and aims high with her design proposals. She is well aware of product complexities and ensures her design decisions are backed by research, data and various business perspectives.”
“I had the pleasure of being Natalia's mentee in the UX field (…) she teaches through practical tips and exercises that immediately translate into real results. Natalia has an exceptionally individual and empathetic approach, and importantly, she has great patience for explaining complex definitions in a simple way.”
More in the Bragbook: 16 shipped initiatives across 5 areas, from the design system to mentoring.
Open the full Bragbook →Let's work together.
Open to Mid/Senior Product Designer roles. What I'm looking for →
