Work

Selected case studies. Each project starts with a real problem, runs through research and systems thinking, and ends with measurable outcomes.

TwoContinents Website

Full redesign of a Dubai travel e-commerce platform - design system from scratch, +20% conversion (goal was +10%).

Replacing a 30-minute manual process with a 3-minute automated flow - through discovery research and MVP design.

Email templates, landing pages, and platform features for a global gaming platform - +10% CTR, +5% revenue.